Purpose Communications • Workplace Culture • Inclusive Storytelling
After several years of planning and promising, 2022 is positioned as “the year of the receipt” for DE&I initiatives when employees and stakeholders alike want to see real progress and measurable results. Communications will be front and center, as DE&I strategies must begin from within. Only after you’ve crafted internal DE&I communications around benchmark goals and communicating with employees about the changes they want to see will your organization be ready to share its work with the world.
Join Ragan on Wednesday, Feb. 9, for Ragan’s DE&I Summit for Communicators, a practical look at the communicator’s role in facilitating the key milestones along your company’s DE&I journey. Top practitioners from organizations large and small will equip you with the hands-on tools and context you need to deliver authentic and actionable DE&I communications to employees and audiences alike.
Top 4 things you’ll learn at this conference:
- How to measure and analyze your organization’s DE&I progress using benchmark goals
- Tips for crowdsourcing inspiration and feedback around your DE&I communications from employees
- Inclusive storytelling strategies that deploy thought leadership to rally employees around your values
- Mindful pitching practices that consider the equity shifts changing the media industry
- An Essential Guide to Making Your Organization More Diverse, Equitable and Inclusive
- Ragan’s Inclusive Language Guide
- …and more!
Many DE&I programs fail to go beyond a well-intentioned audit and enact internal changes that employees find meaningful. In this session, we’ll examine the communicator’s role in setting and sharing benchmark goals around DE&I to ensure your organization is making measurable progress in every facet of the business.
- How to analyze demographic data, detect trends and measure your workforce’s progress against industry standards to set realistic, actionable benchmark goals
- How to build a DE&I communication strategy based on benchmark data
- Strategies for getting buy-in from leadership by tethering your benchmark goals to company-wide business goals
- Ways to communicate your DE&I communications strategy across departments to impact executive communication, talent recruitment, content strategy and more
After conducting an audit and setting benchmarks, it’s time to use your data as a catalyst for courageous conversations. When it comes to creating an internal forum for difficult dialogues, an Employee Resource Group (ERG) or Business Resource Group (BRG) can create a judgment-free space for underrepresented employees to weigh in on uncomfortable subjects, help you contextualize your benchmarks and crowdsource next steps that your employees will support.
- Why ERGs can foster a diverse and inclusive environment to encourage a sense of psychological safety among employees
- How ERGs reinforce your organization’s commitments to DE&I during the onboarding process
- Tips for using ERGs to support learning and development by enabling employees to take informal leadership roles
- Strategies for embedding leadership in ERGs to provide them with a safe learning environment
In this fireside chat, American Heart Association Director of Communications Tresa Chambers and Ragan Director of Strategic Programming Justin Joffe will talk about AHA’s internal and external DE&I work during Black History Month.
In an age of division and escalating acts of violence against underrepresented communities, changing audiences want to hear how your brand is walking the talk by telling stories that actualize your purpose and illuminate your DE&I commitments. In this session, Cynthia Sugiyama, head of communications for Diverse Segments, Representation & Inclusion at Wells Fargo, will share how a personal op-ed she wrote for the San Francisco Chronicle about the escalating violence against Asian Americans became an internal springboard for discussion and action.
- How external thought leadership stories can be repurposed internally to engage employees around your purpose and values
- Opt-in strategies for employee storytelling that engage your diverse workforce without making them feel pressured or tokenized
- Ways to use employee stories and voices to engage leadership and help shape broader initiatives and philanthropic commitments
- Tips for extending storytelling opportunities by engaging the audience segments at the heart of your values
- Best practices for using your brand journalism site and other platforms to amplify partners that are doing the work
As conversations around racial inequity continue to make headlines, newsrooms across the country have re-evaluated whose stories are getting told by examining who reports the news and who consumes it. In this session, Jennifer Kho, VP of journalism and information equity at DoGoodery, and Jenny Choi, director of programs at the Media Democracy Fund, will discuss newsroom trends that communicators should be aware of to pitch stories that resonate with reporters, editors and their audiences.
- How newsrooms—from newspapers to ethnic publications— are working toward more equitable practices with staff, partners, audiences and other stakeholders
- Strategies for learning and internalizing how various newsroom storytelling is changing around terms related to race, gender, sexuality and more
- Tips for adopting a pitching style that embraces audience trends and cultural relevance while avoiding homogeneity and tone deafness
WHO SHOULD ATTEND?
You should attend if you spend at least a quarter of your time in any of these areas:
Public Relations • Corporate Communications • Internal Communications • Executive Communications • DEI • HR Communications • Corporate Culture • Employee Engagement • Human Resources
Top reasons to attend this summit
- You’ll receive all the slides and handouts.
- You’ll get access for you and your entire team to watch.
- You’ll have access to the recording for 12 months.
|Early Bird Rates
|Ragan Insider Registration||$500||$575|
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