FREE WEBINAR
Smart Brevity:
The formula to transform
your communications
Internal Communications • Employee Communications • Executive Communications Strategic Communications • Employee Engagement • Human Resources
We're all slammed with too many words. Slacked words. Emailed words. Texted words. Attention spans are shrinking and reader habits are shifting. These trends create an urgent need to evolve how we communicate. Smart Brevity® is how we break through.
Smart Brevity is a communication style born in a newsroom — and perfected inside more than 300 organizations big and small — to give readers essential information in a more focused and efficient way. The result: clearer updates, happier readers.
Join us for this FREE webinar on July 28 led by Emily Inverso, senior director at Axios HQ and Victoria Blair, account management lead at Axios HQ, where they’ll share how the style works, ways you can use it to keep your own readers more engaged and how it can transform your communications.
In this interactive session, you’ll learn:
- Writing techniques that break through the noise
- Communication strategies that create org-wide transparency
- Engagement techniques that build trust with your readers
- Best practices for email subject lines, style and formatting
- How you can infuse Smart Brevity into your communications culture
Bonus Takeaways:
- Communications Checklist
- How to Run Your Organization on Axios HQ
Top reasons to attend this webinar
- It’s FREE.
- You’ll receive all the slides and handouts.
- You’ll get access for you and your entire team to watch.
- You’ll have access to the recording for 12 month.
PRESENTER
Senior Director of Content—Axios HQ Emily Inverso is the senior director of content for Axios HQ, a business communications tool built by the DC-based media and tech startup Axios. Inverso, along with a team of editors, helps client partners understand and apply Axios' smart, brief writing methodology to dramatically improve employee engagement. Before Axios, she led content strategy and brand marketing at AngelList Talent, and worked across newsroom, product and business teams at Forbes. Account Management Lead—Axios HQ Victoria Blair is the head of account management for Axios HQ. Blair, along with a team of account managers, helps HQ clients communicate more effectively with their most important stakeholders. Before Axios, she led a business development team for POLITICO Pro and served in the Development and Alumni Relations office for her alma mater, George Washington University.
MODERATOR
Conference Producer—Ragan Communications and PR Daily Jon Minnick is a conference and events producer at Ragan Communications. He develops and oversees critical in-person and virtual conference programming, webinars and workshops for Ragan's vast audience of internal and external communicators, wellness professionals and human resources specialists. With nearly 20 years of experience in B2B media, he has consistently taken on the industry's new challenges to grow brands, successfully ensuring their long-term strength and profitability.
ABOUT Axios HQ:
Axios HQ helps teams communicate more effectively. Rooted in years of research, HQ creates smart updates that distill essential information in half the time — increasing transparency, boosting engagement, and building trust. Innovative companies like Delta, Edelman, Everfi, and GLG know communication is the key to culture, connectedness, and growth, and they use HQ's intuitive platform to elevate company updates that get their teams smarter, faster.
WHO SHOULD ATTEND?
You should attend this FREE webinar if you spend at least a quarter of your time in any of these areas:
Internal Communications • Employee Communications • Executive Communications • Strategic Communications • Employee Engagement • Human Resources
CService@Ragan.com or by calling 800-878-5331.
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