Ragan's Virtual Social Media Bootcamp

Wednesday, Aug. 19, 2020
11 a.m.-2:30 p.m. ET

Crisis Management * Brand Storytelling * D&I * Measurement

At a time when your stakeholders are feeling unprecedented pressure and isolation, those in the social media trenches are in a critical position for their organization. Join Ragan on Aug. 19 for a can't-miss bootcamp to help you reimagine your social media initiatives, position your brand for sustainability and take storytelling and stakeholder relations to a new level.

This half-day bootcamp will feature real-world case studies and tactics from leading communicators. Whether they've helped convey crucial information and connected people through COVID-19 or mobilized social justice initiatives and protests, such as the Black Lives Matter movement, our speakers will share with you how they effectively leveraged Twitter, Instagram, TikTok, Facebook, LinkedIn and other social platforms.

Whether you're looking to improve your social media engagement and content or become effective with measuring and reporting on social media listening and analytics, join us for a virtual bootcamp that will give you inspiration as well as arm you with best practices and lessons learned to better understand your online audiences along with the ways social media can become an important part of your organization's holistic branding and communications strategies.

At this Ragan Social Media Bootcamp, you'll learn:

  • How to match your brand voice with social media statements and crisis responses
  • Ways to tell your stories through social media videos and adopt a mobile-first mentality
  • Tips for fostering positive and inclusive interactions as you provide your stakeholders with critical information
  • How to create and manage social video production schedules across channels, goals and budgets
  • Takeaways for digital storytelling campaigns and content that captures and keeps attention
  • Best practices to effectively harness social and digital media analytics, social listening and key performance indicators
  • How to inspire traditional social media teams to think outside of the box and become integrated with holistic communications campaigns
  • How to create a visuals standard that matches your brand's voice and fits the current tone
  • Ways to increase diversity and inclusivity within your photos
  • Tips for selecting the right channels and content to meet your goals—during COVID-19 and beyond
  • How to improve and report your ROI to the C-suite
  • Tools and resources and steps for creating social media measurement processes and dashboards
  • How to navigate your career in social media and pave the way for digital efforts to take their place at the table
  • How social listening can help you identify sentiment, relevant conversations and potential pitfalls

BONUS: You'll receive:

  • Twitter's COVID-19 Marketing Collection, "Navigating the New Norm"
  • Facebook's Small Business Resilience Quick Action Guide
  • Instagram for Business COVID-19 Playbook
  • The Impact of COVID-19 on the Snapchat Generation Tip Sheet
  • Comprehensive list of social media measurement tools and certifications
Don't miss this unique opportunity!
Attend this workshop for takeaways powering your social media storytelling, crisis and measurement efforts, along with digital content efforts across Facebook, Twitter, LinkedIn, Instagram, TikTok and more to better understand, reach and motivate target audiences.
AGENDA
AGENDA
11-11:30 a.m. Eastern time
Setting Your Social Media Tone During Times of Crisis

As people stay at home during COVID-19, social media has become a mainstay in conversations, brand engagements and consumer conversions. However, organizations had to quickly adjust their tones and content to match the situation—and adjust further as Black Lives Matter protests continue. In this session, you'll glean steps for setting your brand's online presence and tone in times of crisis, along with ways to present timely and relevant interactions that build trust and strengthen relationships.

You'll learn:

  • Takeaways for matching your brand voice with social media statements and crisis responses
  • How social listening can help you identify sentiment, relevant conversations and potential pitfalls
  • Executive social media best practices, especially as people look to leaders for answers and insights
  • Considerations for adjusting your tone online and implementing crisis strategies
Margaret Magnarelli
Executive Director of Digital Product Evolution & Growth Marketing
Morgan Stanley
Read bio
11:30 a.m.-Noon Eastern time
Building Engaged Social Media Communities Through Storytelling and Beyond

Social media is much more than posting captivating images and tweeting pithy sentences. Along with creating and curating content and selecting messages that match your brand's overall voice, social media communicators must also foster active communities with people across backgrounds, experiences and behaviours looking for solutions, and motivate them to act. Nana Crawford, Social Media Manager for the British Red Cross, will share how the organization reached new audiences and raised nearly $114,000 through TikTok. You'll also learn how to elevate your storytelling while driving conversion and fostering trust and advocacy.

You'll learn:

  • Ways to foster positive and inclusive interactions as you provide people with answers, calls to action and more
  • How to address questions and concerns across audiences in ways that strengthen trust and reputation
  • Takeaways for digital storytelling campaigns on TikTok and beyond and content that captures and keeps attention
  • Steps for listening to, understanding and engaging with your community in meaningful ways, especially during crises
Nana Crawford
Social Media Manager
British Red Cross
Read bio
12:05-12:35 p.m. Eastern time
Through the Lens: Creating Social Media Videos and Visuals that Tell the Right Stories

Why write your story when you can instead immerse your viewers or give fans a peek behind the scenes? Video and visuals can amplify your social media content and more effectively capture and keep attention—a hot commodity as content floods digital platforms and vies for your audience's eyeballs. They can also have unintended consequences during crises including COVID-19 and Black Lives Matter protests. Anthony Quintano, Manager of Visual Storytelling at TD Bank, will use examples from his corporate work and experiences as a multimedia journalist to show you why selecting the right picture and striking the proper tone in videos are as important as understanding trending hashtags and crafting your social media post's wording. He'll also highlight the ways TD Bank is making its social media and storytelling efforts come alive through visuals, while sidestepping potential pitfalls.

You'll learn:

  • Ways to tell your stories on Instagram, Facebook and Twitter through visuals and adopt a mobile-first mentality
  • The elements of TD's images standard guide that matches its brand's visual identity—while matching reality and showcasing diversity
  • How to create and manage visual and video production across goals, budgets and channels including YouTube
  • Takeaways for collaborating with colleagues on visual and video content that you can repurpose for different channels and efforts
Anthony Quintano
Manager of Visual Storytelling
TD Bank
Read bio
12:35-1:05 p.m. Eastern time
Return on Engagement: Driving Social Media's Worth and More Through Data and Measurement

Social media doesn't exist in a vacuum, so don't let your measurement efforts take place in one. Rather, by harnessing analytics and consumer insights, you can craft and publish better corporate content, properly put money behind the most effective social media efforts, and monitor your organization's reputation. Chad Parizman, Senior Director of Activation for Pfizer, will show you how to tap into the power of a holistic approach to social media measurement, starting with looking past "likes" and digging deeper into what the numbers are telling you. He'll also reveal how Pfizer listens to its employees, consumers and other stakeholders, turning those insights into powerful content, employee advocacy programs and more engagement across social media platforms.

You'll learn: 

  • Best practices to effectively harness social and digital media analytics, social listening and key performance indicators
  • How to create audience-centric content such as podcasts and live videos, along with campaigns on Twitter, Facebook, LinkedIn, YouTube and more
  • Takeaways for understanding what the numbers are telling you—and how to tie them to business goals when reporting to the C-suite
  • Tools, resources and steps for creating social media measurement processes and dashboards
Senior Director of Activation
Pfizer
Read bio
1:15-2 p.m. Eastern time
How the Rise of WFH has Impacted the Buyer Journey

As COVID-19 has pushed most people indoors and transformed organizations' offices into remote "sweatpants workplaces," marketers and executives are now on a more level playing field. That is, if you understand how consumer behavior has shifted—and what you must do to reach them. Courtney Beasley, VP of Marketing at Walker Sands, will show how you can gather insights on buyer journeys, along with ways to create and execute effective and holistic social media and digital marketing campaigns backed by data.

You'll learn:

  • How to use multi-touch attribution to better understand and target key audiences
  • Ways email, social media and paid promotions across Facebook, Twitter, Instagram and more can work together to drive conversions
  • Tips for selecting the right channels and content to meet your goals—during COVID-19 and beyond
  • How to improve and report your ROI to the C-suite
Vice President of Marketing
Walker Sands
Read bio
2-2:30 p.m. Eastern time
The Future of Social Media: What's Next for You

A viral video or tweet can stand out from the crowd, but it's neither the strategy behind social media nor the way to tie digital content, campaigns and engagement to your organization's bottom line. Instead, you must keep your finger on the pulse of trends and conversations as you demonstrate to stakeholders including the C-suite how your efforts boost the bottom line. Thom Lytle, Senior Director of Social Business for Dell, will share takeaways from the company's 20 brand-level social accounts across Twitter, Facebook, LinkedIn, YouTube and more to show you what's next with social media content, campaigns and engagement, including how to grab a seat at the decision-making table and establish your career path.

You'll learn:

  • How to inspire traditional social media teams to think outside of the box and become integrated with holistic communications campaigns
  • Ways to prove the value of social media beyond being a "bullet" on the list of strategies
  • Tips for breaking out of content and engagement rut, to power what you create with audience insights and data
  • How to navigate your career in social media and pave the way for digital efforts to take their place at the table
Senior Director of Social Business
Dell
Read bio
TRAINERS
Margaret Magnarelli
Executive Director of Digital Product Evolution & Growth Marketing
Morgan Stanley
Read bio
Nana Crawford
Social Media Manager
British Red Cross
Read bio
Anthony Quintano
Manager of Visual Storytelling
TD Bank
Read bio

Senior Director of Activation
Pfizer
Read bio
Vice President of Marketing
Walker Sands
Read bio
Senior Director of Social Business
Dell
Read bio

WHO SHOULD ATTEND?

You should attend if you spend at least a quarter of your time in any of these areas:

Social Media • Public Relations • Digital Marketing • Brand Storytelling • Global Communications • Content Marketing • Community Management • Crisis Communications • Executive Communications • Corporate Communications • Strategic Communications

REGISTER NOW

PRICING
Join us for Ragan’s Virtual Social Media Bootcamp;
Early Bird Rates
(until 8/5/20)
Regular Rates
Registration $549 $624
Ragan Insider Registration $449 $524
Nonprofit Registration $399 $474

Phone registrations and group pricing: For group orders please contact our customer service team at 800-878-5331 or cservice@ragan.com

For questions, please contact customer service at

CService@Ragan.com or by calling 800-878-5331.

Please visit our FAQ

FAQ

Cancellation Policy: Fees are non-refundable. Substitutions will be accepted up to 7 days prior to the event for another virtual event of equal value.

PRESENTED BY:

Ragan Training