Strategic Planning to Manage Change & Achieve Business Results

Tuesday, Feb. 23, 2021
11 a.m. to 1:30 p.m. ET

Register by Feb. 18, 2021 Save $100

Workshop Space is Limited—Secure Your Spot Now!

Attend this interactive workshop to better serve leaders, managers and employees with communication plans that strike the right balance of strategy and adaptability.

Often brought on by an outside driving force such as competition, new regulations or a pandemic, change has truly become an inherent and integral part of organizational life. These changes are also coming faster with greater scale and complexity, leading many to question the usefulness of strategic planning.

The future may no longer be reasonably predictable and the pace of change may continue to rise, but strategic plans are far from dead. As a communicator, it's your job to strike the right balance of strategy and adaptability to help engage employees and create alignment, moving the organization forward at a faster pace.

Join Julie Baron and a special guest speaker on Feb. 23 for this can't-miss Ragan virtual workshop that will show you how to step into this role with ease. Julie will walk you through several short activities for a highly interactive virtual learning experience. Show up ready to participate in role plays, break-out rooms and quizzes. Don't forget to bring your drawing skills!

Discover how to:

  • Understand the difference between flexible and rigid planning
  • Grow your change knowledge base to better serve leaders, managers and employees
  • Fulfill the critical role of communicators in change management
  • Develop the skills needed to shift your organization and its people from its current state to a desired future state
  • Ensure your communication strategy is always tightly connected to the business strategy to drive results that matter


Bonus Takeaways:
  • Checklist of Key Questions for Strategic Change Conversations
  • Strategic Planning Template
  • Glossary of Change Management Terms and Concepts
  • Certificate of Workshop Completion
Don't miss this unique opportunity!


11 a.m.-11:45 a.m.
Key Change Management Definitions and Models to Know

A fundamental knowledge of change management as a discipline is critical to change communications plans. In this section, we'll define terms often misused or misunderstood and gain change model insights to better advise leaders and inform our strategies.

You'll learn:

  • How to distinguish between strategic vs. tactical communication and flexible vs. rigid planning
  • What to keep in mind when discussing change management vs. change communications
  • Models to be familiar with such as the Kubler-Ross Change Curve, Kotter's 8-step process, and ADKAR by Prosci
11:45 a.m. to 12:30 p.m.
Outcome Focused Strategic Planning

In this section, we'll discuss how to ensure communication strategies and businesses strategies are aligned and learn how to turn sequential plans into living, flexible ones that are change responsive.

We'll learn:

  • The strategic communications planning process and how to keep a pulse on business goals
  • How to continuously test, listen, measure, modify, learn and improve
  • Ways to better leverage opportunities brought about via change
12:35-1 p.m.
Case Study
Communications Planning Weaknesses and Obstacles During the Pandemic

We'll hear first-hand from a strategic communicator about an organization that is successfully using strategic planning to eliminate weak spots and create agile communications that meet the challenges brought about by the COVID-19 pandemic.

1-1:30 p.m.
Tips & Tactics for Successful Change Communication

How will you carry out your strategic communications plan in a way that resonates with employees in times of change? In this section, we'll share easy-to-implement tips and tactics to help turn apathy, skepticism and confusion into engagement.

You'll learn:

  • Do's and don'ts for what to say to employees in times of organizational change
  • What tools and tactics will help managers better communicate change
  • Tactics that better engage employees with your goals and actively move your strategy forward


Julie Baron
Affiliate Consultant
Ragan Consulting Group
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Manager, Strategic Programming
Ragan Communications
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Top 5 reasons to attend this workshop

  • You'll be able to interact with other like-minded communicators.
  • You'll receive all presentations and handouts.
  • You'll get access to an on-demand recording of the event for 12 months.
  • You're guaranteed extensive, how-to instruction that you can use immediately.
  • You can attend this immersive session without having to leave your desk.



You should attend if you spend at least a quarter of your time in any of these areas:

Internal Communications • Employee Engagement • Strategic Communications • Change Communications • Corporate Communications • HR Communications


Register now for Strategic Planning to Manage Change & Achieve Business Results:
Early Bird Rates
(until 02/09/21)
Regular Rates
Registration $500 $575
Ragan Insider Registration $400 $475
Nonprofit Registration $350 $425

Phone registrations and group pricing: For group orders please contact our customer service team at 800-878-5331 or

For questions, please contact customer service at or by calling 800-878-5331.

Please visit our FAQ


Cancellation Policy: Fees are non-refundable. Substitutions will be accepted up to 7 days prior to the event for another virtual event of equal value.


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