Stunning Graphics for Social Media

DIY Strategies, Skills and Tools to Create Striking Feeds

Friday March 13, 2020
1–3:20 p.m. ET
Price: $449

You don’t have to be a graphic designer to make your social media stand out with stunning visuals. Join Buddy Scalera (Novartis, Marvel), Amy Copperman (Adobe) and Ryan McCready (Venngage, Social Media Today) for the strategies, solutions and steps you need to make your social media presence more captivating and current.

You'll learn how to:

  • Visual content strategies to create low-cost, stellar images
  • Templates and tools for producing pics, GIFs and graphics with zero budget
  • Tech and tagging tips to help your visuals dominate Facebook, LinkedIn and Twitter
  • How to boost engagement and ROI with every visual you post
  • The five top social media graphic trends of 2020
  • BONUS: Visual content lessons you can apply from popular Marvel comics

This virtual summit is designed for either a team to watch or for you to view solo on your desktop.

Don't miss this unique opportunity!
AGENDA

Want to improve your social media? Join us on March 13 for design insights, creative basics and advanced formulas to help you create and share eye-catching, ROI-boosting visuals online.

1–1:40 p.m. ET
Session One: Strategy

First Steps: Create a Visual Content Strategy and Optimize Images for Social Media

Visual platforms like TikTok launch almost daily. Discover a timeless strategy for creating and optimizing amazing visuals regardless of which hot app or platform comes along. You'll learn:

  • A successful visual content strategy based on user journeys
  • New digital skills and technical knowledge content creators must develop now—including how to choose the ideal tech stack for your visual projects
  • How to use Open Graph Protocol to boost image quality and shares on Facebook, Twitter and LinkedIn
  • SEO tools and tips to increase reach for your visuals, including adding meta tags
  • “Marvel Magic”—lessons from comic book cliffhangers you can use to improve your social media visuals and calls to action
  • Budget and resources: How to execute these ideas with a small budget and team
Buddy Scalera, associate director of social media, Novartis
1:45–2:25 p.m. ET
Session Two: Repurposing

Stop Relying on Stock Photos! Five Steps to Turn Content Into Unique Social Media Visuals

Want to create MORE visual content this year? Ditch the stock photos and generic graphics—and instead easily create your own unique visual content. In this session, you’ll learn:

  • Top social media graphic trends of 2020 (from muted color palettes to animations)
  • A five-step “Visual Content Repurposing Roadmap” to help you identify where your brand is using lazy visual content—and how to fix it in minutes
  • How to create image templates to reuse with any blog or social media post
  • Quick and effective typography tips for non-designers
  • How to plan a strategic visual content calendar from scratch
Ryan McCready, social media lead and content editor, Venngage
2:30–3:10 p.m. ET
Session Three: Hacks

DIY Graphic Design: Create Social Media Visuals in Minutes (Without Losing Your Mind)

Coming up with a great visual or design idea from scratch is hard work. Luckily, you can lean on the same DIY visual hacks creative directors use when under the gun. You’ll learn:

  • How to pump out visual content that drives engagement and growth
  • What’s hot now: Essential visual content types for every feed
  • Design tips for non-designers—how to find your “visual voice”
  • Graphic hacks: Everything from image styling and the best filters to choosing the right color palette
  • The best tools for churning out animations, microform video, postcards and more
Amy Copperman, senior content manager, editorial and social lead, Adobe
3:15–3:20 p.m. ET

Baker’s dozen of takeaways

We’ll share the top 13 takeaways from the summit as you prepare to implement these ideas for your organization.

REGISTER NOW

PRESENTERS

Associate Director of Social Media
Novartis
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Social Media Lead and Content Editor
Venngage
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Senior Content Manager, Editorial and Social Lead
Adobe
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Top reasons to attend this virtual summit:

  • You'll get essential takeaways you can apply right away.
  • You'll be able to watch with your entire team.
  • You'll receive all presentation slides and handouts.
  • You'll get access to the on-demand recording for six months.

 

WHO SHOULD ATTEND?

You should attend this can’t miss event if you spend any time in the following areas:

Brand journalism • Content marketing • Social media • Storytelling • Visual and video communications • Graphic design

For questions, please contact customer service at

CService@Ragan.com or by calling 800-878-5331.

Please visit our FAQ

FAQ

Cancellation Policy: Fees are non-refundable. Substitutions will be accepted up to 7 days prior to the event for another virtual event of equal value.

PRESENTED BY:

          PRSA