COMMUNICATIONS WEEK WEBINAR:

Transforming Communications: Leaders Speak Out

Presented by: Communications Week

Monday, Nov. 15, 2021 | 10–11:30 a.m. ET

Shape strategy • Sharpen skills • Expand expertise • Own outreach • Command conversations

Kick off Communications Week with this Provocative Discussion (and a special short film!)

The role of the communicator was elevated amid the countless crises and unprecedented uncertainties of 2020. That elevation and dependency on communicators led to a transformation of the role and department. What does the future of communications—and the role of the communicator—look like?

On Nov. 15, Ragan CEO Diane Schwartz and a panel of communications leaders kick off Communications Week with “Transforming Communications: Leaders Speak Out,” a virtual fireside chat around trends they’ve seen emerge from this great transformation, emerging competencies and skills sets and future predictions for the role of the communicator. Setting the tone for the week ahead, the panel will discuss:

  • How the pandemic has accelerated the importance of strategic communications in their industry
  • The new and emerging skills and disciplines that now fall under a communicator’s purview
  • Trends and predictions for where the role of the communicator is going
  • Tips for instilling communications best practices department by department to build relationships across teams
  • How communicators can help their leadership brands engage with evergreen global trends and national conversations about sustainability, cybersecurity, DE&I and more
  • How the role of the communicator has earned a seat at the table

Plus, in partnership with the Museum of Public Relations, we’ll be sharing a short film that was last broadcast in 1947. That’s right, it’s an oldie, but a goodie–and will be a springboard for discussion with the panel on how the perception of communications has dramatically changed.

This free webinar kicks off Ragan’s inaugural Communications Week, a series of educational, networking and inspirational events designed to celebrate the role of the communicator that runs from Nov. 15-19. This is the perfect pairing to the full-day Future of Communications Conference, held virtually on Nov. 17. Please join us there, as well!

Don't miss this unique opportunity!

PRESENTERS

Shelley Spector

Founder and DirectorThe Museum of Public Relations

Shelley J. Spector is an award-winning public relations executive, author, and adjunct professor, who is best known for founding the world’s only Museum of Public Relations. a 501 (c )3 non profit based in New York City.

Spector began her career at Hill & Knowlton, where she handled investor relations for financial institutions. Following stints at other agencies, she went on to found her own firm in 1991, handling a variety of global brands, such as AT&T, HP, Bayer Corp., Phillips, and L3Harris.

She co-founded the Museum in 1995 with her husband, Barry Spector.  With a collection of more than 5000 artifacts, books and photos, the Museum today provides lectures, research services and tours for hundreds of students and professionals around the world each year. The Museum also holds a series of diversity-themed events each year.

Lanita Withers Goins

AVP, Employee Communications ServicesArch Capital

With the voice of a storyteller and the mind of a strategist, Lanita Withers Goins helps organizations craft a cohesive narrative of who they are and where they’re going through effective communications.

Lanita is AVP, Employee Communications with Arch Capital Services LLC, where she oversees editorial content for the company’s global intranet, manages a team of talented internal communicators, and plans and executes company-wide communications that help employees connect with the company’s purpose, vision, values and strategic initiatives. She also serves as an advisor to senior executives and employee leaders, creating and refining communications that take strategies beyond words on paper and into messages able to capture the hearts and minds of their audiences.

Prior to Arch, she worked in higher education communications and started her career as journalist for a mid-sized regional newspaper.

Charlotte Otter

SVP, Head of Executive & Employee CommunicationsSAP

Charlotte Otter is a senior communications manager. To date, she has led both the Executive and the Employee Communications functions globally at SAP, the leader in business applications. Having spearheaded a digital transformation in her team of 40+, Charlotte’s interests now lie in how we bring strategy to life, how we manage a culture change, and how we pair strategy and employee engagement to support the evolution of the business. She is a former journalist, a crime fiction writer and proud South African now transplanted to Germany, where she has raised three bilingual children and lives in her own personal library of books.

Diane Schwartz

CEORagan Communications

Diane Schwartz is the chief executive officer of Ragan Communications, a leading media company that serves communicators worldwide with education, networking and unparalleled event experiences. She joined Ragan in May 2019 after serving for 23 years at Access Intelligence, where she was senior vice president of the media communications division and oversaw the growth of brands including PR News, Social Shake-Up, Cynopsis, AdExchanger, Admonsters and many others. Schwartz launched more than 75 conferences, training programs, awards competitions and subscription products that put customer and premium content front and center. A former journalist, Schwartz also serves on the boards of the Institute for Public Relations and the Alliance for Women in Media, as well as volunteers in her local community in Connecticut and for Make a Wish, where she is a wish granter.

Tiffany Guaranaccia

Founder & CEOKite Hill PR

Tiffany Guarnaccia is the CEO of Kite Hill PR and the Founder of Communications Week. Under Tiffany’s leadership, Kite Hill has grown to become recognized as one of the top tech PR agencies in the US. Tiffany continues to set the bar high, and most recently in 2019 launched the PR Sprint™ Workflow, an agile model for the industry. Tiffany saw the need for the industry to have a larger platform to showcase innovation in communications and launched Communications Week in 2014, a global cross-industry celebration of the PR, communications, and media industries. Previously, Tiffany was at The Huffington Post as Senior Director of Communications to launch their streaming platform, HuffPost Live, and expanded her role to include PR for Huffington Post Media Group. She has held positions at companies that represented the industry’s reinvention: as the spokesperson for LimeWire in the Arista Records v. Lime Group case, and as the Director of PR and Communications for LimeWire Store, previously eMusic.

AGENDA

10-10:30 a.m. ET

The Museum of Public Relations will debut a never-before-seen film documenting a long-lost era of Public Relations. Set in the post-war days of the 1940s, this film documents a “coming of age" story about a little-known profession, and the PR MadMen who shaped its destiny. See John Hill, Ivy Lee, and Edward Bernays in their heyday. See women take short hand with white gloves and hats, men barking orders with glasses of scotch in hand and dozens of tipsy reporters, happy to partake in parties and boondoggles.

Following the screening, Museum of Public Relations founder and director Shelley Spector will speak to the bygone era of PR that the film depicts with a focus on what has changed and what has stayed the same.

Shelley Spector, Founder and Director, The Museum of Public Relations
10:30–11:30 a.m. ET

You might have taken on one, or many new responsibilities in your role over the past year and a half. As your business’ internal and external communications become more strategically embedded across the organization, which skills and disciplines will you take with you?

Ragan CEO Diane Schwartz and a panel of communications leaders across industries will walk you through the transformative trends that are accelerating and redefining the role of the modern communicator.

Gather your team and join this can’t-miss webinar to learn:

  • How the pandemic has accelerated the importance of strategic communications in their industry
  • The new and emerging skills and disciplines that now fall under a communicator’s purview
  • Trends and predictions for where the role of the communicator is going
  • Tips for instilling communications best practices in co-workers that build relationships across teams
  • How communicators can help their leadership brands engage with evergreen global trends and national conversations about sustainability, cybersecurity, DE&I and more
Tiffany Guaranaccia, Founder & CEO, Kite Hill PR
Michael Laffin, VP, Corporate Communications, Vertex Pharmaceuticals
Charlotte Otter, SVP, Head of Executive & Employee Communications, SAP
Lanita Withers Goins, AVP, Employee Communications Services, Arch Capital
Diane Schwartz, CEO, Ragan Communications

REGISTER NOW

Show up ready to participate!

WHO SHOULD ATTEND?

You should attend if you spend at least a quarter of your time in any of these areas:

Brand journalism • Content marketing • Crisis communications • Executive communication • Public relations • Social media • Storytelling • Writing and editing• Marketing • Community relations

REGISTER NOW

For questions, please contact customer service at

CService@Ragan.com or by calling 800-878-5331.

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