Video Strategies & Tactics to Boost Social Media Engagement
Wednesday, Feb. 10, 2021
1-2:30 p.m. ET
Ragan's Feb. 10 Webinar on video communications will deliver everything a communicator needs to know about TikTok, YouTube, Instagram, LinkedIn and beyond. #Don'tMissThisOne!
As more stakeholders turn to video for information and entertainment, communicators who aren't taking advantage of this popular content format are missing out on opportunities to better reach and connect with existing and new audiences.
Join Ragan and your peers on Feb. 10 for this must-attend webinar on Video Strategies & Tactics to Boost Social Media Engagement. Packed with actionable lessons and tips, this webinar will give you fresh ideas for channeling your storytelling efforts through video storytelling.
From TikTok to Facebook to YouTube, you'll learn ways to create snackable, short-form videos in alignment with social media platforms and their demos — and without the need for big budgets or resources.
No matter how strapped your resources are or how "unsexy" your organization is online, this Webinar will serve as your crash course on video best practices.
You don't want to miss this chance to learn from communicators mastering the art of video—or the insights you'll take with you to use immediately to better stand out from the competition and noise online.
You'll learn:
- Takeaways for establishing and growing a branded presence on TikTok, YouTube, Facebook and more
- Must-know insights from video content's growth—especially as consumer behaviors change
- Tips, tools and hacks to creating timely and inclusive video content that can be repurposed across campaigns, departments and social media platforms
- A video shoot list—including scrappy and resourceful ways to use just your smartphone
- How to tell your story through video (without resorting to the corporate talking head)
- How to tailor your campaigns and messaging for social media videos
- Ways distill complex or "unsexy" information using digital content and production best practices
- Why consistency is key—and ideas for getting started without busting your budget or resources
- How to cater videos to your target audience(s), while promoting inclusivity through captions and more
- Content reach and engagement opportunities available on TikTok and YouTube—and why they differ from pay-to-play social strategies
- How to think of your content across social media as delicious cuisine—and how you can exchange empty calories for offerings with substance
- How to approach video creation, no matter the length—along with ways to tailor and repurpose your efforts for TikTok and YouTube
- Ideas for capturing both attention and engagement with video content, along with ways you can A/B test to see what resonates
You'll also receive:
- Video Shoot Tools and Hacks Tip Sheet
- Hootsuite's Guide to YouTube Marketing in 2020
- Lemonlight's Video Marketing Strategy Guide
- Single Grain's Pre-Production Guide to Creating Successful Video Content
- WordStream's Go-To Social Media Video Marketing Cheat Sheet
We'll open our event with a few eye-opening insights and data on social media, video and the role of the communicator and marketer.
As more audiences look for brands to show, not just tell them information and stories, video is an important trend that organizations can no longer ignore. Learn why video is so paramount to successful social media content and engagement strategies—and how you can jump in using YouTube, Instagram, Twitter and more. Anthony Quintano, Manager of Visual Storytelling for TD Bank, will reveal best practices to punching up your storytelling efforts using video, along with ways to gain buy-in, tie your efforts to business goals, and craft videos that resonate without large production resources or teams.
You'll learn:
- Must-know insights from video content's growth—especially as consumer behaviors change
- Tips, tools and hacks to creating timely and inclusive video content that can be repurposed across campaigns, departments and social media platforms
- A video shoot list—including scrappy and resourceful ways to use just your smartphone
- How to tell your story through video (without resorting to the corporate talking head)
You don't have to work at BuzzFeed to embrace digestible and engaging videos tailored to social media scrolling. Armed with storytelling savvy and video production best practices, you can capture attention and quickly deliver value, while strengthening your organization's brand and trust. Jenn Thai, Social Media Specialist for Johns Hopkins All Children's Hospital, will share a peek behind the scenes of the organization's weekly "On Call for All Kids" videos created for Facebook, LinkedIn and more, shared across social media as well as within its newsroom for storytelling success.
You'll learn:
- How to tailor your campaigns and messaging for social media videos
- Ways distill complex or "unsexy" information using digital content and production best practices
- Why consistency is key—and ideas for getting started without busting your budget or resources
- How to cater videos to your target audience(s), while promoting inclusivity through captions and more
With so much content available to audiences across social media platforms, people have more control than ever over the videos they watch, series and films they stream, and information or campaigns they listen to. Attention is the new commodity online, but savvy social media pros can connect in powerful ways with audiences searching for content that answers their questions, meets their needs and entertains. Bardi Moradi, Social Media Manager for Xbox at Microsoft, will share why you should swap “snackable” videos for those that resonate with your followers, no matter the length—and how you can get started.
You'll learn:
- Content reach and engagement opportunities available on TikTok and YouTube—and why they differ from pay-to-play social strategies
- How to think of your content across social media as delicious cuisine—and how you can exchange empty calories for offerings with substance
- How to approach video creation, no matter the length—along with ways to tailor and repurpose your efforts for TikTok and YouTube
- Ideas for capturing both attention and engagement with video content, along with ways you can A/B test to see what resonates
| Rates |
|
|---|---|
| Registration | $349 |
| Ragan Insider Registration | $299 |
| Nonprofit Registration | $275 |
WHO SHOULD ATTEND?
You should attend if you spend at least a quarter of your time in any of these areas:
Social Media • Content Marketing • Digital Marketing • Brand Storytelling • Community Management • Strategic Communications • Branding • Online Engagement
CService@Ragan.com or by calling 800-878-5331.
Webinar FAQ
How do I access the webinar?
- The access link will be sent to the email used to register for the event, the day of the event.
- If you order by phone, the registration link will be sent via email from your customer service representative.
What should I do if I haven't received an order confirmation or registration link yet?
- The access link will be sent to the email used when signing up for the event, the day of the event.
- Check your SPAM or Junk mail folder, occasionally the email can be mistaken as SPAM.
- Make sure you are checking the email account you provided during registration.
- Contact Ragan customer service at 800.878.5331 or cservice@ragan.com.
When should I log in?
- When you click the access link to join the event, you will be placed in a virtual waiting room. The moderator of the event will start promptly on time and every registrant that is in the virtual waiting room will be automatically ushered into the event
Who do I contact if I have trouble accessing the webinar?
- Visit the Zoom Help Center
- Ragan Communications Customer Service: 800.878.5331 or cservice@ragan.com
- Test your system in advance: View System Requirements
What if I can't make the scheduled date and time?
- Fees are non-refundable. Substitutions will be accepted up to 7 days prior to the event for another virtual event of equal value.
When will I get my on-demand recording of the webinar?
- Access to the on-demand recording will be sent 3-5 business days after the event date and will be available for 12 months after the event date.
Who will bill me?
- Lawrence Ragan Communications, Inc.
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