3 ways to botch a major company announcement
If you want to ruin morale when shakeups loom, wait until the last second, use vague language and avoid communicating bad news.
If you want to ruin morale when shakeups loom, wait until the last second, use vague language and avoid communicating bad news.
Following up on predictions, the author looks at the barrage of content, dark social channels and ‘owning the audience.’
The denizens of Springfield have plenty to teach us about newsjacking, giving people a reason to care, balancing snark and not overstaying your welcome.
Recruiting, motivating and retaining employees comes down to workplace satisfaction, of course—staff polls, not so much. The author suggests talking to people instead.
Speaking to group of any size can seem daunting, but overcoming these mistakes can put you at ease and land your message—once you’ve identified it—with your audience.
Individualize the apps display. Modernize the search engine. Tell a joke. Hear how this health care organization reinvented its employee portal.
With the plethora of articles, videos and images created and posted online each day, PR and marketing pros must fight to be heard. Here’s how you can grab attention.
The Fort Worth office’s director said he hopes his efforts ‘reach a much broader audience of individuals who could be potential victims someday.’
Keywords are crucial, but to win the Google game your site must be mobile-friendly, fast-loading and peppered with relevant links.
The visual app beats out Facebook, Twitter and Snapchat in terms of persuading younger consumers to buy products and services.
Women dominate public relations, but the gender gap is alive and well in terms of perception, leadership and recognition.
To boost morale and efficiency, your messages must land with your employees. Here are ways to enhance that process.
A new study reveals that many creative professionals believe they are stuck in an echo chamber with likeminded peers, which is stifling originality.
If your online efforts aren’t up to snuff, you might be making one of these common (and avoidable) missteps. Here’s how to change course—or avoid them altogether.
Want to see higher engagement, productivity and retention? Check out these reasons to implement a wellness program as soon as possible.