Ragan Insider Steve Crescenzo
A cliché is worth a thousand C.R.A.P. Awards
Why is it that some corporate writers fail to understand the importance of a good lead?
Search Results (the c.r.a.p. awards)
Ragan Insider Steve Crescenzo
Could this be the worst C.R.A.P. ever?
It’s one thing to run wellness tips in an employee publication. It’s another thing to run tips from a fat gasbag of a TV host who needs to lose more than a few pounds himself.
Ragan Insider Steve Crescenzo
Why do employee profiles so often lead to C.R.A.P.?
There’s nothing wrong with writing about employees … but let’s find interesting people and ask them interesting questions—about their jobs!
Ragan Insider Steve Crescenzo
Bad leads plus bad poetry equals C.R.A.P.
One editor loads her lead with a cliché; another one asks employees to write poetry. Both of them get this week’s C.R.A.P. Awards.
Ragan Insider Steve Crescenzo
Warning: This C.R.A.P. could be infectious
Cutting through the employee profile to find more C.R.A.P.
Ragan Insider Steve Crescenzo
A formulaic approach to generating C.R.A.P.
When faced with communicating an empty corporate topic, one editor falls back on two tried-and-true formulas guaranteed to produce C.R.A.P.
Ragan Insider Steve Crescenzo
Serving C.R.A.P. for breakfast
What people do in the morning is their own business; it’s not the job of the employee editor to butt into someone’s breakfast ritual.
Ragan Insider Steve Crescenzo
Meeting C.R.A.P. face to face
When it comes to meetings, the only thing editors should be worried about is how to get out of them.
Ragan Insider Steve Crescenzo
A smorgasbord of C.R.A.P.
People who think they look like dogs, and some stupid advice for parents … enjoy this sampler platter of corporate C.R.A.P.
Ragan Insider Steve Crescenzo
Leading your readers to C.R.A.P.
There are ‘Seven Deadly Sins of Lead Writing,’ and this week’s award recipient manages to commit all seven.
Ragan Insider Steve Crescenzo
When is crap not C.R.A.P.?
We finally answer the age-old question: If something looks, feels, smells and tastes like C.R.A.P. … could it actually be good communication?
Ragan Insider Steve Crescenzo
Serving your customer service people C.R.A.P.
Why do so many corporate editors run silly ‘Tips for Better Customer Service’ articles in their employee publications?
Ragan Insider Steve Crescenzo
Don’t pollute great content by dumping C.R.A.P. on top
Even the best communicators are capable of making small mistakes … but those small mistakes will cost you readers.
Ragan Insider Steve Crescenzo
Raining C.R.A.P. from above
The only thing worse than lining people up against a wall to ‘shoot’ them is dropping a bomb on them from on high.
Ragan Insider Steve Crescenzo
Dumping C.R.A.P. on reporters
In this installment, we turn to a big source of corporate C.R.A.P.: The press release.
