Writing & Editing | Kevin J. Allen
Lead vs. lede: Does it even matter?
Journalism isn’t always this trivial—or shouldn’t be—but renewed debate
among editors and writers on which spelling of the word is correct is a
reminder of what’s most important.
|
|
|
|
|
Internal | Tim Sackett
11 rules for hugging at the office
There may come a time when you want to hug a co-worker. That's OK, just make sure you're familiar with the rules.
|
|
Ragan Conference Alert | Ragan Staff
Online course: Podcasting made easy
Podcasts can build your fan base, boost internal communication, and establish your company as a thought leader. Learn how in this new course.
|
|
Measurement | Kathi Kruse
7 ways to measure Facebook's ROI
It's not impossible—it just takes some work. To find out if your efforts are paying off, track these metrics.
|
|
|
Crisis Management | Matt Wilson
Ferrero backs off bid to quash ‘World Nutella Day’
The fan-created annual tribute has garnered 40,000 Facebook ‘likes,’ but
the maker of Nutella took legal action to stop it. Then it reversed
itself. Did the company turn great publicity into irreversible damage?
|
PR | Nicole Reaney
4 misfit PR candidates you’ll likely interview
These common characters will arrive at your office and initiate the
behaviors that (they think) work for them. On the plus side, the author
also describes the winning applicant.
|
|
Writing & Editing | Matt Wilson
7 people who prove English majors aren’t worthless
English degrees aren’t typically thought of as gateways to incredible
monetary success, nor steady employment for that matter, but a few
famous degree holders offer hope.
|