Crisis Management | Matt Wilson
Why controversies might be good for brands—study
Consumers care about the positions company leaders take on the big issues of the day, but the fallout from taking a controversial stand usually blows over, a new study found.
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PR | Kevin J. Allen
Why marketers choose certain colors
This infographic explores the psychology of color and suggests why
brands like McDonald’s and Pizza Hut prefer red whereas Lowe’s opts for
blue.
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PR | Pam Moore
13 characteristics of human brands
The logo, the product, the service—these are not the foundation of your brand. Your people are. Help your brand reflect your culture and mission by understanding these elements.
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Social Media | David Murdico
Common excuses for crappy social media marketing
So, you're having a 'conversation' with fans on your online platforms—great! But if you're not turning that into actual business transactions, you're missing the point.
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Internal | Ragan Staff
10 Nora Ephron quotes that will inspire anyone
The late author and screenwriter said a number of inspirational (and
useful) things. In honor of what would be her 72nd birthday, we look back on some of our favorite Ephron words.
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Executive Communication | Christina Mozaffari
Is your voice worth an extra $187K a year?
An academic study links male CEOs’ professional success to the depth of
their speaking voices. A separate study highlights ‘vocal energy’ in
female execs.
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PR | Brad Phillips
8 questions to ask before any media interview
Positioning yourself for success entails more than just preparing your
talking points. Getting to know the interviewer—and the story angle—will
start you off right and help keep you on target.
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Writing & Editing | Shanna Mallon
7 errors even good writers miss
When your job entails putting words together at a breakneck pace, the odds are good that your devious fingers will try to put one over on your brilliant mind. Caveat scriptor!
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Social Media | Kristin Piombino
Infographic: How businesses use social media
Although 80 percent of small and mid-size businesses plan to use social media more this year, other stats prove they aren't doing a good job of engaging customers on it.
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