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Measurement | Kathi Kruse
7 ways to measure Facebook's ROI
It's not impossible—it just takes some work. To find out if your efforts are paying off, track these metrics.
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PR | Nicole Reaney
4 misfit PR candidates you’ll likely interview
These common characters will arrive at your office and initiate the
behaviors that (they think) work for them. On the plus side, the author
also describes the winning applicant.
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Crisis Management | Matt Wilson
Ferrero backs off bid to quash ‘World Nutella Day’
The fan-created annual tribute has garnered 40,000 Facebook ‘likes,’ but
the maker of Nutella took legal action to stop it. Then it reversed
itself. Did the company turn great publicity into irreversible damage?
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Writing & Editing | Matt Wilson
7 people who prove English majors aren’t worthless
English degrees aren’t typically thought of as gateways to incredible
monetary success, nor steady employment for that matter, but a few
famous degree holders offer hope.
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Social Media | Rebecca Debono
5 hot social media tools
These platforms can help brand marketers seeking to engage audiences and key online voices, as well as monitoring conversations and other mentions.
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Internal | Arik Hanson
Emoticons for brands: The dos and don'ts
The smilies, frowny faces, and sideways looks that people type using
keyboard symbols are fun and lighthearted, but they’re not appropriate
for every business conversation.
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