Consumers care about the positions company leaders take on the big issues of the day, but the fallout from taking a controversial stand usually blows over, a new study found.

This infographic explores the psychology of color and suggests why brands like McDonald’s and Pizza Hut prefer red whereas Lowe’s opts for blue.

Adding video to your communication plan doesn't have to be complicated or expensive. Get hands-on, practical lessons in video basics at this one-day workshop.

Are you ready to launch a hashtag campaign? The White House, Mercedes-Benz and UNICEF India offer some inspiring ideas.

In between scheduling posts and hunting for relevant memes to share, remember there are real people on the other side of your exchanges.

Communications experts say loading up executive emails with too much decoration doesn't do anything but prove the message came from someone other than the credited exec.

Fair or not, the 'typical millennial' label can be hard to shed. It takes work and time. So, put down the smartphone and get to it.

The logo, the product, the service—these are not the foundation of your brand. Your people are. Help your brand reflect your culture and mission by understanding these elements.

So, you're having a 'conversation' with fans on your online platforms—great! But if you're not turning that into actual business transactions, you're missing the point.

Burnout can happen if you don't take steps to avoid it. Even if it's overtaken you, there's help. Follow these guidelines.

Video has become a commonplace tool for reaching staff, but few allow YouTube-like sharing, ratings, comments, and employee productions.

The late author and screenwriter said a number of inspirational (and useful) things. In honor of what would be her 72nd birthday, we look back on some of our favorite Ephron words.

An academic study links male CEOs’ professional success to the depth of their speaking voices. A separate study highlights ‘vocal energy’ in female execs.

Positioning yourself for success entails more than just preparing your talking points. Getting to know the interviewer—and the story angle—will start you off right and help keep you on target.

When your job entails putting words together at a breakneck pace, the odds are good that your devious fingers will try to put one over on your brilliant mind. Caveat scriptor!

Although 80 percent of small and mid-size businesses plan to use social media more this year, other stats prove they aren't doing a good job of engaging customers on it.