The art of apologizing in 140 characters
On social media, when something goes wrong it escalates quickly. Here’s advice about how your Twitter team should (and shouldn’t) respond.
On social media, when something goes wrong it escalates quickly. Here’s advice about how your Twitter team should (and shouldn’t) respond.
Sick of being ignored or snapped at when you pitch to reporters? Learn how to succeed from this guide from NASDAQ OMX Corporate Solutions.
Counting opens isn’t enough, respondents say in a Ragan/PoliteMail survey. But many find it hard to measure whether they’re making a difference—and most aren’t measuring at all.
You’re not the only one who loves the “Who’s viewed my profile” feature. Find out how many people say it’s LinkedIn’s most helpful feature, as well as how everyone else’s LinkedIn usage compares to yours.
You’re not the only one who loves the “Who’s viewed my profile” feature. Find out how many people say it’s LinkedIn’s most helpful feature, as well as how everyone else’s LinkedIn usage compares to yours.
It’s one thing to let employees tweet nice things about you organization and its products or services. It’s quite another to guide them about serving as informed, engaging advocates for your mission.
Vocus’ State of PR and State of Marketing reports found that a little more than half of PR and marketing pros have content marketing strategies, but it’s not at full saturation yet.
Topics include physics in marketing, viral videos, and cross-cultural communication.
There’s no need to worry about public relations jobs being replaced by computers any time soon, but certain tasks can certainly be handed over to the machines.
Setting an objective and establish guideposts and steppingstones are at the core of successful marketing.
Sixty-five percent of people are visual learners, yet most of the content we interact with is text. Learn how to create strong content without penning a word.
The intangible quality called charisma sets certain people apart and makes others want to work with them. Here are some attributes of natural leaders.
If so, should we care?
Writers and marketing specialists must work in concert on letting potential visitors know precisely what is on your website and what value it has for them. Bait-and-switch is bad business.
The most popular topics are similar on both networks. Can you guess what they are?