With the hefty investment that comes with video creation, executives are going to want data to prove the success of the campaign. Here’s how to show off your big wins.

Just as you can’t bet on the same horse and jockey race after race, you shouldn’t stay tethered to key figures in your industry or market. Here’s a trifecta of tips for handicapping the field.

The executive has been refuting poor coverage of Tesla, and in his latest tweetstorm, criticized news outlets for being hypocrites. How will the move affect his own credibility?

From Buddha to Dr. Seuss, from Aristotle to Steve Martin, these insightful scribes offer wisdom and wisecracks about proper punctuation, coping with criticism, and beating writer’s block.

Does your job feel like an endless cycle of obligatory content? A free report tells how to make dull stories fun—for you and your audience.

After two seasons of high-profile protests targeting police brutality against African-Americans, the league bowed to pressure from fans and the White House. Online response has been mixed.

A recent survey of reporters revealed that many are ignoring press releases. How can you capture their attention? Turn to social media, consider data and build relationships.

When planning for your earned media success, it’s important that you stay focused on your objectives—and ignore your own spin.

A company statement said there is ‘no place for harassment and discrimination of any kind’ in its locations, but employees in nine cities have filed harassment complaints.

Enter PR Daily’s 2018 Content Marketing Awards. Save $50 when you enter by June 13.

Organizations rely on you not only to engage audiences but also manage risks. Are you prepared?

Here’s how to ensure your creative staffers feel stifled, deflated, frustrated and defeated.

Researchers posit that surfing the web during work hours can be benign—perhaps even beneficial—to reduce stress and increase productivity.

The latest installment in the Marvel studio franchise, ‘Avengers: Infinity War’ is continuing to dominate the box office. Consider your inner communications superhero with this list.

This surging group of consumers and business owners is a significant force in the U.S. economy. Here are several key strategies for marketers and brand managers to pursue.

The publication wouldn’t give the car maker’s Model 3 a recommendation, citing issues with brakes and problems with ride quality. Elon Musk attempted to sway readers with tweets.