Shifting metrics, bigger budgets as marketing and public relations overlap, and the growing importance of digital channels and content will weigh heavily on pros’ and agencies’ success.

Instead of counting impressions, clicks or content consumption, focus on driving behaviors that lead to substantive business results.

If you feel that you’d like a translator when your marketing colleagues speak, this glossary can get you up to speed.

Whether the news is about cellphone germs or the northern lights, University of Alberta’s Folio allows the organization to tell its own story and cite its researchers.

It sent a cease-and-desist letter to proprietors of a pop-up bar themed to the popular series. Shunning jargon, the admonition’s authors went the playful route while getting the point across.

See how experts at the PR Daily World Conference find success in media relations, crisis communications, social media and more.

Earn recognition for your work and your team. Enter PR Daily’s 2017 Nonprofit PR Awards. Complete your entry by Sept. 29.

See how experts from Coach, Inc., JetBlue, Goodwill and more built engaging, award-winning intranets.

The Silicon Valley behemoth offers gratis goodies that can help you create better surveys, find a new job, monitor trends and make your business more visible.

Security experts warned that the domain name 'equifaxsecurity2017.com' was risky, and one created a fake website to prove it. Then Equifax repeatedly sent consumers to the bogus site.

Include leaders in strategic planning to secure buy-in, coach them with specific goals and feedback, create a peer group, and reward jobs well done.

Creating and sharing videos can boost your brand and increase both leads and ROI. Make sure you’re crafting outstanding content with these takeaways.

You can boost your brand and reach interested consumers beyond Facebook, Instagram and Twitter. Here’s how you can turn to a platform that boasts more than 250 million users.

Bill Cassidy, a Louisiana Republican, tried to latch onto and invert Jimmy Kimmel’s emotional plea on behalf of the Affordable Care Act. The late-night comedian issued a scathing response.

Join us at Disneyland to learn the latest social media strategies and tactics from communications experts at Experian, Dell, Ford and more.

The Role of Communications in Creating Best Places to Work conference is coming to San Francisco this fall.