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PR | Beki Winchel
9 types of PR pros based on ‘Avengers’ characters
The latest installment in the Marvel studio franchise, ‘Avengers: Infinity War’ is continuing to dominate the box office. Consider your inner communications superhero with this list.
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Content Marketing | Craig Witt
4 tips for courting the expanding Latino market
This surging group of consumers and business owners is a significant
force in the U.S. economy. Here are several key strategies for
marketers and brand managers to pursue.
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Video | Keith Yaskin
9 tips to shoot more compelling videos
Before you commit to anything, consider the needs, problems and preferences of your audience. Keep it simple, entice the viewer, and remember the main goal of your piece.
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Internal | Elizabeth Cogswell Baskin
3 common executive communication blunders
Ghostwritten blogs and scripted videos reek of inauthenticity. To build
trust and meaningful rapport with workers, push your leaders to craft
their own messages, flawed delivery and all.
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Writing & Editing | Gini Dietrich
How to write blogs humans want to read
In the rush to make sure robot sweepers log your site, you can forget to create content people actually want to read. Here’s a checklist to guide your efforts.
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PR | Ted Kitterman
Star Wars’ Solo partners with Solo Cup
As fans wait excitedly for the swashbuckling tale of a young space rascal, brand managers are hitching their spaceships to this star in hopes of marketing gold.
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