You might not have rivers of chocolate to offer, but you can build an enjoyable, playful environment for staff through intentional strokes of creativity, levity and even a bit of nonsense.

The brand offered the city’s residents the chance to don their frankfurters with the red condiment that they have adamantly shunned. Consumers’ reactions was mixed.

To avoid a PR catastrophe, pay attention to repeated criticism, anticipate specific scenarios and practice your response plan.

Distinct from editing, proofing has its own specific functions that go beyond making sure the words are spelled correctly. Punctuation, fonts, and formatting issues all need attention.

If you confuse ‘compliment’ for ‘complement’ or don’t know how to use ‘flout’ in a sentence, you’re not alone. Here’s a guide to help you out.

The political commenter lashed out in anger over the weekend after being placed in a different seat from the one she pre-booked. The airline received mixed reactions for its snarky response.

To inform your top bosses—and future campaigns—report in a concise, candid and consistent manner, whether your PR results are good or bad.

Asking key questions will help you identify who they are, why they’re there and what they need from you. Plowing into a presentation without that preparation is risky at best.

Struggling to make your content stand out? Let experts from Coca-Cola, Google and Forbes show you how.

Has your intranet changed the way your organization communicates? How has it influenced the culture of your workplace? Did the design get an upgrade? We want to see it all. Enter Ragan’s 2017 Intranet Awards by Aug. 4 to save $50 per entry.

Novice writers: Join us in Chicago this summer and start crafting expert prose.

To capitalize on positive press, make sure you secure a link to your website, add the publication’s logo to your home page and use LinkedIn to spotlight your achievements.

The retailer is dealing with backlash after screenshots surfaced of a wig cap with an offensive product description.

Research says employees should be praised at least once a quarter—and, ideally, every seven days. Are you showing enough appreciation?

A recent article asserts public relations pros lag their sales and marketing peers in the realm of automation, but what of the value of creative insights and inspiration? Here’s a counterpoint.

From the spoofing of spammers to Seth Godin’s intriguing notions about the merit of horrible ideas, these online videos can help you find hidden value in unlikely sources.