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PR | Katie Harrington
11 free tools to pump up your PR efforts
Communicators can achieve media relations wins, make social media management easier, measure their campaigns and make content visually appealing with these resources.
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Writing & Editing | Daphne Gray-Grant
A guide to editing your own work
After you write, take a break. Then divvy up tasks into manageable
chunks such as spellchecking, eliminating clichés, adding transitions
and improving flow.
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PR | Kevin J. Allen
How good PR waxes and wanes around the eclipse
From a ‘blackout sale’ to a special donut glaze, many brand managers are taking advantage of the cosmic event. However, some organizations seem star-crossed in their promotional efforts.
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Social Media | Jason Davis
Instagram do’s and don’ts for businesses
Marketers, are you perplexed about how this visual platform can help
your organization? Here’s a hint: Put your people front and center, and
keep the branding on the periphery.
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PR | Tim O'Brien
5 key traits of top PR pros
Penning a great pitch or press release will serve your client well, but
these essential attributes underlie success for every industry
professional.
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Commentary | Russell Working
When should CEOs speak out on politics?
As executives flee White House business councils this week, they
reflect an increased boldness in U.S. businesses to address political
topics.
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PR | Nikki Arnone
4 signs of imminent interview failure
Keep a sharp eye out for these warning signals of a reporter
tête-à-tête
gone wrong—and work to right the ship before it’s too late.
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