PR | Beki Winchel
9 types of PR pros based on ‘Avengers’ characters
The latest installment in the Marvel studio franchise, ‘Avengers: Infinity War’ is continuing to dominate the box office. Consider your inner communications superhero with this list.
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Content Marketing | Craig Witt
4 tips for courting the expanding Latino market
This surging group of consumers and business owners is a significant
force in the U.S. economy. Here are several key strategies for
marketers and brand managers to pursue.
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Internal | Elizabeth Cogswell Baskin
3 common executive communication blunders
Ghostwritten blogs and scripted videos reek of inauthenticity. To build
trust and meaningful rapport with workers, push your leaders to craft
their own messages, flawed delivery and all.
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Writing & Editing | Gini Dietrich
How to write blogs humans want to read
In the rush to make sure robot sweepers log your site, you can forget to create content people actually want to read. Here’s a checklist to guide your efforts.
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PR | Ted Kitterman
Star Wars’ Solo partners with Solo Cup
As fans wait excitedly for the swashbuckling tale of a young space rascal, brand managers are hitching their spaceships to this star in hopes of marketing gold.
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Nonprofit Communications | Julia Campbell
10 outstanding social media tools for your nonprofit
Juggling online accounts can be wearying and mind-numbing. Help is
available, though, to help budget-minded communicators engage with the
public and respond to their target audiences.
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The Workplace | Brendan Gannon
30 jobs in the PR and marketing world
Your LinkedIn profile is only as strong as the effort you put into it. Find out tips for freshening up this digital networking tool, and then check out our list of current openings.
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